InView Insights

Understanding how AI is changing the way people choose.

Research, analysis and practical guidance on how brands appear in AI search, and what marketers can do about it.

Latest research
The unit of competition

One question. Four brands considered, three named. The rest of the category was filtered out before anyone visited a website.

In the answer
01Kinfolk Nutritiondairy-free, short ingredient list
02Southbay Wheyisolate, unsweetened
03Marra Plant Proteinpea and rice blend
Not in the answer
A relevant brand that fits the question

Not ranked lower. Absent from the consideration set, with nothing in any analytics tool to show the conversation happened.

Research·Sep 2026 · 11 min

AI Search in Australia: What Brands Need to Know in 2026

How AI is changing product discovery, what it means for Australian businesses, and why being visible in AI answers is becoming a new marketing priority.

Read the research →
Guides
Guide · Sep 2026 · 7 min

AI Visibility vs SEO: What's Actually Different?

AI search doesn't make SEO irrelevant. But it does change what it means for a brand to be visible.

 Guide · Sep 2026 · 6 min

7 Questions Every Brand Should Ask About Its AI Visibility

Where to start if you want a useful picture rather than a single ChatGPT search.

 Guide · Sep 2026 · 7 min

Your Brand Is Missing From ChatGPT. What Should You Do?

Diagnose the gap before you start optimising for it.

 Methodology

How InView Measures AI Visibility

The seven stages, both metrics, and what InView doesn't claim.

UNDERSTAND→ASK→TEST→MEASURE→COMPARE→IMPROVE→RERUN
InView research on how AI recommends brands in specific Australian categories is in progress. Published pieces will appear here as they are completed. RESEARCH · GUIDES · METHODOLOGY